Masa Bakehouse storefront in La Union

La Union • El Nido

Not So Serious People Making Serious Bread

From a humble bread-on-bikes bakery in San Juan, La Union to one of the most beloved bakehouse destinations in the Philippines.

Freshly baked artisan bread at Masa Bakehouse
Our Story

Honest-to-Goodness Bread & Coffee

What started as bread on bikes, pedaling pan de coco and Spanish bread through the streets of San Juan, La Union, has grown into a bakehouse loved by locals and travelers alike.

Founded by Lea Apolonio, Masa Bakehouse champions the art of slow fermentation, real ingredients, and the simple joy of a perfectly baked loaf. No bleached flour. No shortcuts. Just serious bread made by not-so-serious people.

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From The Oven

Baked Fresh Daily

Our signature bakes that keep people coming back from all over the country.

Visit Us

Our Locations

Find us where the waves are good and the bread is even better.

La Union

Costales St., Sitio Dappat, San Juan, La Union

Wed – Sun, 9:00 AM – 5:00 PM

Closed Monday & Tuesday

El Nido, Palawan

Near Public Market, next to Jurias LBC / Caltex, El Nido

Tue – Sun, 8:00 AM – 6:00 PM

Closed Monday

#StopBadBread

Follow our journey on Instagram for daily bakes, behind-the-scenes moments, and that irresistible bread content.

@masabybarefoot